Co-founderBoyao Xu
Designs and runs the evaluations, from the ICP definition through to scoring.
LinkedInAbout Benchology
Independent benchmarks for B2B data decisions.
We help GTM and RevOps teams uncover missed prospects, evaluate data accuracy, and decide which data providers to use, combine, or replace — with free public benchmarks, and custom benchmark projects on your own ICP.
Why we exist
Evidence, not claims.
B2B data is mostly bought on vendor claims. We run the same ICP through competing providers, under the same conditions, and publish what each one returned.
Independent. Buyers fund our custom benchmark projects. We do not accept vendor payments, sponsorships or referral commissions. Our business model explains how we keep commercial work separate from public research.
Reproducible. The same ICP definitions, the same queries, and the same checks for every provider.
Transparent. We publish methods, results and supporting data, and identify what remains unavailable.
Practical. We test providers against concrete ICP definitions, the way a GTM team would use them.
Who we are
The team
Co-founder
Co-founderLinzzi Ji
Verifies the evidence behind each score: the source, its grade, and when it was retrieved.
LinkedInCustom benchmarks
Run the same test on your own ICP.
Bring your ICP and the data providers you use or are considering. We scope a custom evaluation around your decision and show you the evidence: who each provider finds, who your current source misses, and how accurate the records are.