Benchmarks
Every benchmark we have published.
Explore our published studies of GTM data providers and web search APIs. Each includes its methods, dated results and supporting data.
GTM data providers
Do two GTM data vendors return the same people, and do they agree on the fields?
Coverage, filter compliance and field agreement for go-to-market data vendors, measured against reference profiles across several ICP definitions.
- Vendors measured
- 2
- ICP definitions
- 5
- People in the union
- 2,406
- Comparisons judged
- 17,610
Additional research
Web search APIs
Which web search API retrieves the right source most often, and what does it cost?
Retrieval accuracy, latency and price for the search APIs that sit underneath retrieval-augmented systems, alongside a reliability disclosure scorecard covering price stability, supply independence, documentation, compliance and procurement.
- Providers measured
- 7
- Accuracy spread
- 75.9% – 91.1%
- Reliability dimensions
- 5
- Verified
- 2026-09-03
Custom benchmarks
Run the same test on your own ICP.
Bring your ICP and the data providers you use or are considering. We scope a custom evaluation around your decision and show you the evidence: who each provider finds, who your current source misses, and how accurate the records are.